Three placements measured in every AI-generated answer
Google now answers a growing share of queries with a generated summary. We measure three distinct placements in every AI Overview and follow them day after day.
We detect every mention of your brand in the body of the answer generated by the AI. A citation can appear without any link to your site: it is measured separately.
Google attaches sources to the citations it produces. We record the position of your URL among them, for each keyword and each day.
The sources panel lists the sites used to build the answer. We follow your presence in it, as well as the competitors that appear alongside you.
An AI Overview may already be in the SERP when it loads, or arrive later, asynchronously. A scraper that only reads the initial HTML measures the first case and misses the second. We render every SERP in a real browser, and we wait.